Achieve
Helping consumers get out of debt.
Appstore Promo Assets: Static and Video
THE CLIENT
Achieve is a digital personal finance company focused on helping everyday people improve their financial health through personalized financial solutions and technology-enabled services. Founded in 2002, the company’s mission is to “empower everyday people to move forward on the path to a better financial future.” Achieve provides services including debt resolution, personal loans, home equity loans, and financial education, serving more than one million customers nationwide.
THE PROJECT
Achieve had developed a user-friendly budgeting app designed to help consumers get out of debt by tracking their finances and daily spending. They wanted to improve their marketing within the appstore to improve app downloads and usage.
We approached the project in 2 phases: first, updating the static appstore screens, following by adding a video.
The new creative resulted in an increase in app downloads.
Appstore Screens
“What I love about Julia’s approach is that she’s ‘what’s the problem’ first, before going into the tactics of a solution. She’s not a ‘digital’ designer, or a ‘brand designer,’ she’s a problem solver, which comes in incredibly handy when you are short staffed but the business expectations are aggressive.”
—Vasco Morelli, Creative Director, Achieve